BRANDING

An organization’s brand is more than just its name and its logo — it is how it conveys its mission and vision to the world.

I have led multiple non-profits through full organizational rebrands, helping them clarify the language they use, the tone and the feeling they want to evoke, and the audiences they are trying to reach.

Is it time for your company to get a makeover? Let’s work together to create a full suite of guidelines, collateral, and messaging to tell the world what you stand for!

Name Change & Logo Creation

MPact

Global Action for Gay Men’s Health & Rights

When I started working at The Global Forum on MSM & HIV, I quickly realized that it had a huge branding problem — gay and bisexual men around the world didn’t identify with the term “MSM” and the organization did so much more work beyond just the field of HIV. The organization’s mission had grown beyond its original intent, and its vision was being limited by using overly academic language that wasn’t accessible to communities. The decision to change the name and the logo was easy, but coming up with something that worked was an extensive process that was only made possible by consulting close partners, community networks, Steering Committee members, and the staff and Board of Directors.

Making an MPact

The “M” in MPact recognizes its history as an organization focused on men who have sex with men. The “Pact” signifies its promise to collectively address the root causes of sexual health disparities and to talk unapologetically about sex and sexuality. The new name demonstrates the organization’s commitment to make an impact on the lives of gay and bisexual men and to address a wide range of health inequities and human rights violations for people around the world.

I’m Over the Rainbow, Aren’t You?

The rainbow flag was created as a symbol of diversity, but we know that even within the LGBTQ community there is still a need for more active inclusion and equity for black & brown people. By expanding the logo to include these colors, the organization is signaling its commitment to our many intersecting identities including other key populations affected by HIV such as people who use drugs, sex workers, and transgender people.

Logo Update & Rebrand

Out & Equal

Workplace Advocates

By it’s twenty year anniversary, Out & Equal hadn’t updated its logo since it was founded in 1996. The organization had become a leader in LGBTQ corporate equality, pushing companies into the future — but its branding was stuck in the past. So in 2016, I hired and managed a design team to collaborate with the founder, the staff, and the board of directors to simplify and streamline the organization’s brand identity and to develop a new logo in time for its annual conference.

The Power of &

The central insignia of O&E’s new logo, the ampersand, is a mark that is simple in its message of unity, inclusion, and partnership. This reflected stakeholders’ desire for a brand that demonstrated the organization’s professional relationships with Fortune 500 partners while emphasizing its mission to create diverse & welcoming workplace environments for LGBT people.